As the popularity of digital photography continues, Dixons has announced that it will no longer be selling 35mm film cameras in its high-street stores. In a statement on its website Dixons reports that sales of digital cameras are overtaking 35mm at a rate of 15:1. The increase can be attributed to falling digital camera prices coupled with improvements in digital technology; results of a customer survey that Dixons recently carried out revealed that 93% of people couldn’t tell the difference between film and digital prints. Bryan Magrath from Dixons comments: ‘Time and technology move on and digital cameras are now the rule rather than the exception. We have now decided that the time is right to take 35mm cameras out of the frame.’ Dixons has been selling cameras since it first opened in 1937; however, from a high point of 2.9million sales in 1989, sales have been in decline. For the next couple of months, 35mm cameras will be available to buy at Dixons stores and a limited range will be available from Dixons tax-free shops.