First of all, I don't want to sound like I'm just here to slag off your site, I personally find the vast amount of information within incredibly helpful, and have spent thousands of pounds following your information without a dot of regret, however...
The site seems to be so much more...boring...than what it used to be, every time I load up the website, it never seems to change, I used to love opening up to find a whole new batch of lens reviews, news, blog posts, but now, all that seems to happen is the odd point and shoot review and the occasional DSLR (the latter being understandable though, as theres only so many DSLRs out there).
Just reading through your reviews:
Lenses: Jeez, to say there's such a vast amount of lenses out there, for one of the main photography websites in the UK its pretty poor to have such a lack of glass reviewed, you could review a lens a week and be going for the next few years quite easily.
Flashguns: There are so many new flashguns out from major manufacturers, and on the website, I cant find one, seriously, sony hvl-f43am, nikon sb910, canon ex580ii, list goes on.
There hasn't been a single 'proper' printer review since the tenth of FEBRUARY 2011, that's near enough one and a half years, I'm pretty sure there's been new printers out since then to be honest.
The blogs: Yes, they're full of information, however, one can only read them so many times without feeling a bit underwhelmed.
Videos: Just about the only thing I check on a regular basis, even still, they're pretty boring, could get an equal level of enjoyment out of just reading a specs list. Admittedly, from what Ive seen they are improving, but cmon, look at digitalrevs videos, theyre entertaining, informative (most of the time) varied and REGULAR, oh, and...THEY REVIEW LENSES! Look at the insane amount of views on their channel, if anythings going to promote you, booking your act up in the videos would be a good starter! Head to head comparisons, lens reviews, other entertaining things, just please, for your sake do something!
Another little thing: The sight in general is looking a little...dated, a new colour scheme or design could help out soo much.
I understand that you may be withholding information on the website to promote purchases of the magazine, however, since the site appeared to start to lose interest in its readers, I sure as hell lost interest in paying hard earned money each month for the magazine. Simple reason: I maybe check the website once a month, usually to no avail, so I have little awareness of the magazines existence. Theres no two ways around that, when I read the magazine, I enjoyed the website, and vice versa.
Like I said, I dont want to sound like Im just ripping on your site, that's not what I wanted to do, I hope you can take my critique with a grain of salt and see it as just me giving you a point in the right direction rather than just trolling for the sake of trolling.
Thanks for your post. You're right in that the website has been suffering from a dip in new content recently. This is due mostly to not having had a dedicated website editor for some time. Many of the things you want to see – head to heads, lens tests etc are done in the magazine every month but haven't made it online for the reason stated. However, you'll be pleased to hear that a new website editor joined us last week, so you should soon start to see some changes on this front.
Digital Rev does great videos but they spend a lot of time and resource producing them that we don't have. But again we recently appointed a full time videographer to work with us and a couple of our sister brands. He joined about a month ago so you should soon see an improvement in the quantity and quality of our videos too.
The design of the site could do with a refresh and hopefully that will happen this year, though I can't guarantee it, much as I'd like to.
In summary its easy to find examples of sites with more reviews, or better videos, etc but in virtually none of those cases do they also produce a printed magazine. WDC has a team of seven, who produce a monthly magazine (and two bi-annual ones), two iPad editions, 8-10 videos, a website and an interactive app. I believe that you'd struggle to find many other resources where you get the same range of content using so many different types of media.
Valid points, can totally see where youre coming from there
its great to see that youve got all the up and coming things in place, cant wait to see it all take effect!
Just to keep you posted, we just added about 50 accessory reviews and over 30 book reviews from the last few issues of WDC to the site, and the lenses will follow shortly.