I’m doing a research project about buying habits for cameras and trying to come up the “shop of the future” for the camera enthusiast. If you have any thoughts about these questions, please chip in!
Which shops currently deliver a great experience for purchasing cameras or other photography equipment?
What is it about their products or service that is so good?
What does the dream shop of the future look like?
What can shops do to ensure customers keep coming back rather than purchasing online?